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Who Are You Writing For?
It’s a simple question: Are you writing for people or for search engines? Writing for search engines is easy. You take your knowledge about a topic and simply regurgitate it as text as quickly as...
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It’s All About the Links
After a certain point search engine optimization is all about links. You can only generate so much quality content or do so much on page optimization. This isn’t to say that on page optimization is...
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Only As Good As Your Index Page
If you run a blog, then your most recent content is what the majority of people will see. It is crucial that all of your posts, especially your newest posts are up to par. It’s pretty much the same...
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Search Rankings Aren’t The End All & Be All
Search engine rankings aren’t the most important factor when it comes to harvesting organic traffic; click through rate in the SERPs can play a much larger role than you’ve been led to believe. The...
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What’s The Bottom Line?
At the end of the a day, what do you care about? Is it number of sales, new feed subscribers, or just overall revenue? It’s all dependent upon what your values and end goals are. Maybe it’s a mix...
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